December 22, 2024

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DigiSitio - Web Design and Branding Agency

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Humans Of Australia

melbourne, Australia

Overview

Humans of Australia is a storytelling platform that shares the personal journeys of people living in Australia. The goal was to create an inviting and user-friendly website where these stories could be shared in a meaningful and visually engaging way. DigiSitio was tasked with the complete website design, ensuring the platform would support blog posts, video interviews, and podcasts, providing a seamless experience for both visitors and the content creators.

Project Scope

For this project, DigiSitio handled the full spectrum of web design and development, which included:

  • Complete Website Design: Crafted a user-centric design with an emphasis on storytelling and ease of navigation.
  • Custom Blog: Designed a unique blog layout for easy story posting, categorization, and reader interaction.
  • Favicon Creation: Developed a distinct favicon to represent the brand across web browsers and devices.
  • Custom Fields: Implemented custom fields to simplify content management, making it easier for the client to post stories, interviews, and podcasts.
  • Video & Podcast Integration: Embedded video and podcast functionalities to showcase interviews and stories in multimedia formats.

Key Features

  • Custom Blog Layout: The blog is specifically designed for long-form interviews, ensuring that each story is presented in a clean, readable format.
  • Favicon Design: The favicon adds a professional finishing touch, improving brand visibility on web browsers. It features a simple yet powerful illustration of a person, reflecting the human-centric focus of the project. This small visual cue reinforces the brand identity every time users visit the site, creating a memorable and cohesive experience across devices.
  • Custom Fields: This feature simplifies the client’s workflow, enabling them to easily upload new stories and multimedia content without technical assistance.
  • Multimedia Integration: Visitors can seamlessly watch video interviews and listen to podcasts directly on the site, enriching their engagement with the stories.

Results

After launching the redesigned website, Humans of Australia experienced a 70% increase in the number of stories shared through the platform.
The integration of multimedia elements and a more user-friendly blog system made it easier for the client to share and manage content, while providing an enhanced experience for visitors.

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